THURSDAY
Opening & Welcome
9:00
Opening & Welcome
Contributions from ESOMAR Leadership & Local Representatives​
Joaquim Bretcha, ESOMAR Director General, Spain
Nicha Tanskul, TMRS President​
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9:30
YES! It's Pitch Time
Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!
Crossing the Price Barrier
Effective pricing strategies for Asian markets
Joey Ophof, SKIM Analytical, Singapore
Neural Market Interface
A dive into the human mind
Sahil Kaspale, Ipsos, India
Continuous Discovery on Agile Personas
Enhancing user research with real-time insights and AI integration
Kaori Toh, UOB, Singapore
Project CODEX
A comprehensive measure of competitiveness
Jefrey Estomata, BPI, Philippines
All the Insights, None of the Worry
Faster product innovation with automated product testing
Alex Dobromir, MMR Research Worldwide Ltd, United Kingdom
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9:35
Introduction to the Programme ​
Lester Sualog, Programme Committee Chair and Senior Client Development Director at PureSpectrum, Asia
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9:45
Keynote
Ignite your creativity: 5 skills to build your creative muscles
Evette Cordy, Innovation Expert, Author and Co-Founder of Agents of Spring, Australia
Everyone has the potential to be creative. Join us for an interactive session to unlock your creative potential and help you become creatively fit.
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10:25
SPONSOR FASTTRACK
Moderator: Lester S., Programme Committee Chair
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10:25
NETWORKING BREAK
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10:25
Igniting AI Innovation in Market Research
Chair: Nathania Christy, Quantum Consumer Solutions, Singapore
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9:00
Case study
Is there bang for half the cost? Exploring the utility of multilingual qualitative AI moderation.
The role of AI in qualitative moderation? Head-to-head case study within the Thai market
Fiona Buchanan, MDI, Australia
Imran Khan, Kellogg Company (Kellanova), Singapore
Explore how an AI moderator, compares to human moderators in Thai qualitative research, assessing its potential and limitations for broader use in APAC. ​
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11:30
Methodological innovation
Decoding the thing and I with AI
Turning consumers?
Turning bubbles and brushstrokes into more than data points
Ansie Collier, MMR Research, United Kingdom
Katherine Mendoza, Haleon, Singapore
Learn how using a sensory bot captures deep, real-time consumer experiences, enhancing product insights and development across diverse markets like China and the USA.
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11:50
Client topic
Tomorrow's Research Fuelled Today
Explore AI's role in revolutionizing market research through practical examples and human-centric analysis
Gayatri Srikant, Toluna-MetrixLab, Singapore
Rara Naval, Coca-Cola ASEAN and South Pacific, Singapore
This session highlights a groundbreaking study aimed at understanding food choices, social hangouts, and Gen Z trends, using AI to evolve and elevate market research.
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12:10
Client topic
Takes AI to understand AI
Re-discovering deeper human needs
Vorasaya Suvanatap, Samsung Electronics, Thailand
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12:30
Discussion
12:40
SPONSOR SPLASH
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12:55
LUNCH
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14:10
Sparking Brand and Market Strategies
Chair:James Fergusson, MDI, Australia
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14:20
Client topic
Re-igniting Brand Purpose via Fun with the 'Father' in South India
How the portrayal of new family dynamics changed the fortune of a brand?
Sandeep Dutta, Kantar India, Qatar
Shilpa Gupta, Nestle India Ltd., India
Learn how Maggi reconnected with consumers by portraying modern family dynamices in its new communication, leading to a successful reclaiming of the fun association and a significant market share increase!
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14:40
Thought leadership / Call-to-action
Riding the K-Wave:
Unlocking hidden audience segments for Data Driven Strategy
Alex Chen, Mediacorp, Singapore
Bipinchandra Mundhwa, Mediacorp, Singapore
Tap into the K-Wave phenomenon by understanding distinct audience segments and media trends across Asian markets.
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15:00
Case study - demo in exhibition
Virtual Reality, Real Impact
Pioneering the Future of Bike Design and Branding at Specialized
Barbara, du Perron, bric, Netherlands
Ewoud van Bennekom, Specialized, Netherlands
Discover how VR is transforming bike design by involving consumers directly in the innovation process, leading to rider-approved designs and exploring the broader impact of immersive technology.
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15:20
Discussion
15:30
SPONSOR SPLASH
15:45
NETWORKING BREAK
16:15
Flaming Consumer Insights
Chair: Tom de Ruyck, Human8, Belgium
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16:25
Client topic
Motivations as the Catalyst of Understanding Behaviour which guides Experiences
Moving beyond the horizon and anticipating the future through deeper human needs moving beyond claimed behaviour
Debanjana Kapoor, NielsenIQ, India
Srinivasan Mohan, Diageo, India
Learn how to create lasting brand experiences by understanding deep consumer motivations, using a multi-dimensional approach to craft personalized, impactful connections.
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16:45
Client topic
Staying Ahead with Tomorrow's Human Insight
Daniel Teixeira, Human8, Singapore
Jessica Xu, Colgate-Palmolive, Hong Kong
Explore how Colgate is staying ahead in APAC's rapidly evolving oral care market by leveraging real-time consumer insights and cultural nuances. Learn how their project and ongoing innovation efforts are driving consumer-centric strategies to meet diverse needs across the region.
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17:05
Discussion
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