Friday
​ 09:00
Fueling Creativity and Emotional Connections
Chair: Tony Li, Philip Moris International, Hong Kong​
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9:10
Client Topic
Holding AI to its promise to deliver holistic, balanced outcomes.
Ramanathan Vythilingam, Unilever, Singapore
In a world where GenAI removes traditional barriers, business outcomes are still lagging. Discover how balancing efficiency with human-led effectiveness through intentional constraints can improve marketing results.
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09:30
Client topic
CO-MENnity
1st men makeup digital community in China
Ying Hu, Loreal, China
Learn how digital gamification helped Loreal engage male consumers in China's growing makeup market, driving creativity and co-creation to meet their unique needs.
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9:50
Client topic
Feeling our way: Meaningfully deciphering feelings to unlock creativity
Emotionally charged creativity has the power to move people, and brands when it is translated into an actionable and meaningful tool kit.
Colleen Ryan, TRA, New Zealand
Matt Pearce, DDB Group, Australia
Discover a groundbreaking toolkit designed to decode complex emotional connections between brands and consumers across cultures. Learn how this innovative approach unlocks creative potential and drives meaningful brand experiences globally.
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10:10
Discussion
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10:20
SPONSOR SPLASH
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10:35
NETWORKING BREAK
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11:05
Nudging the Digital and Physical Shopper Experience
Chair: Karen Reyes, Universal Robina Corporation, Philippines
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11:15
Methodological innovation
Nudging Digital Shoppers into the Future
Inspiration from Chinese and Western Ecommerce models
Sophie Mahe, PRS IN VIVO, Singapore
Thomase Clavreul, Caike, France
Learn innovative strategies that blend behavioral science with e-commerce, comparing Eastern and Western approaches, to drive engagement and growth in the digital landscape. Gain actionable insights from real-world FMCG case studies to drive engagement and growth in the dynamic digital landscape.
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11:35
Client topic
Let's meet for a drink (or not, I'm busy online)
Harnessing Phenomenology to predict changing alcohol behaviours for increasingly digital Millennials in India
Noopur Sharma, Independent, United States
Rajeswari Bonala, Vox Populi Research, India
Explore how changing social dynamics and digitalization are reshaping alcohol consumption and learn strategies to keep brands relevant in the next 5-10 years. Discover insights from our phenomenological research with Indian millennials, revealing emerging trends and strategies for the alcobev industry to navigate the future of socializing.
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11:55
Client topic
Pernod Ricard Global Travel Retail & the 2 Billion Dollar Question: How to Win in Luxury
How consolidated insight & transformative strategies are crafting a new narrative in luxury spirits
Ben Liang, Pernod Ricard Global Travel Retail, United Kingdom
Chris Wallbridge, Chris Wallbridge Consulting, Singapore
Tim Austen, Pernod Ricard Global Travel Retail, United Kingdom
Discover how Pernod Ricard is elevating luxury spirits in travel retail through deep shopper insights and strategic partnerships, setting a new standard for engagement and brand loyalty in the prestige spirits market.
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12:15
Client topic
The death of the shopper marketing funnel:
All roads lead to conversion
Andrea Goeres, NEPA, United Kingdom
Patrick Duenzinger, NEPA, United Kingdom
Discover how NEPA and Unilever revolutionized consumer journey analysis, enabling precise marketing decisions and optimized conversions in today’s complex market.
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12:35
Discussion
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12:45
LUNCH
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14:05
Transformative and Sustainable Growth Strategies
Chair: Akiko Koyasu, VALUES, Japan​
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14:15
Thought leadership / Call-to-action
Growth by doing Good:
Build Resilient, Profitable Businesses with Sustainability
Arpapat Boonrod, Kantar, Thailand
Trezelene Chan, Kantar, Singapore
Explore how brands can achieve a win-win by integrating sustainability into their core strategies, balancing profitability with purpose. Learn how embracing sustainable practices not only drives growth but also resonates with consumers, unlocking significant economic opportunities and enhancing brand value in a rapidly changing world.
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14:35
Industry challenge
Navigating the Shadows: Managing the Grey Market Challenge
How to safeguard brands against the shadowy world of unofficial products, and shed light on new approaches to mitigate their effects on e-commerce
Joanne Foo, SKIM Analytical, Singapore
Didith Mendoza, Reckitt, Singapore
Join us for an eye-opening session on navigating the complexities of the grey market, where premium brands face off against unofficial products that blur the lines between genuine and counterfeit. Discover cutting-edge research and strategies to help brands and agencies tackle this pervasive challenge in today's global marketplace.
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14:55
Discussion​
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15:25
ESOMAR Climate pledge
15:30
SPONSOR SPLASH
15:30
NETWORKING BREAK
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16:15
Closing & Awards
Chair: Lester Sualog
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16:25
Winner of YES (Young ESOMAR Society) Award
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17:15
Closing & Awards/Best Paper
Lester Sualog
Joaquim Bretcha
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